Thanks largely to a certain soft drink company and “McSomebody or other,” “upsizing” is now common place around the world. However it can potentially have a negative impact on your business and must be considered with caution.
Before blindly joining the “super sized” masses, or even if you have, you must ask yourself and some of your customers a few fundamental questions to ensure you have your offer right. For example, if you sell cola in 16oz glasses as opposed to 10oz will the customer want a second one? – in short are you damaging potential second sales for a little more on the first round?....read the full story click here..
Improve or at Least Protect, Your Margins and Profits.
